As a small business owner, you’re no stranger to the constant struggle to stay ahead of the competition. You’ve tried every trick in the book to get your business noticed, from social media to paid advertising. But you still aren’t seeing results despite your best efforts.
The solution probably lies in SEO (Search Engine Optimisation). But is SEO worth it for small businesses like yours? Can it really help you drive more traffic, generate leads, and boost sales?
In this article, we’ll explore the benefits of SEO for small businesses and the cost of SEO in the UK. By the end, you’ll have a clear answer to the question: Is SEO worth it for small businesses? Let’s get started:
Why SEO is important for small businesses?
How many times have you searched online for a business or product in the last several months? You’ve probably done that many times. The internet has become integral to our daily lives, and your customers are no different.
They’re searching for products and services like yours online, and if your small business is not visible, you’re losing out. The cold, hard truth is that you need SEO to stay competitive.
Let’s explore the benefits of search engine optimisation and decide for yourself: “is SEO worth it for small businesses or not?”.
More leads, calls, and sales
Did you know that 87% of consumers conduct online research before purchasing? Not only that, 82% of smartphone users research online before buying anything from a store! This is a key reason why SEO is important for small businesses.
A search engine-optimised website can greatly increase your visibility online, generate more qualified leads, and boost your revenue.
Bring conversion-ready traffic
SEO helps you attract high-quality traffic from users already searching for your products or services. According to a study, 80% of local searches on mobile devices result in purchases. This means these visitors are more likely to convert into paying customers.
Strengthen brand identity
Imagine this: whenever a potential customer searches online for businesses like yours, Google displays your business profile or website to them.
Wouldn’t it be a great opportunity to put your business name in front of the right people? Guess what? This is entirely possible with SEO.
Boost brand visibility
Businesses on the first page of local search are preferred by 92% of searchers. Furthermore, 75% of searchers never scroll past the first page.
However, with SEO, you can improve your odds of ranking your business profile and website on the first page, maximising your business visibility like never before.
Increase credibility
Having a prominent ranking on search engine results enhances the reputation of your business. As previously discussed, people will trust and prefer your business if it consistently ranks on the first page.
Beat competitors
You’ve probably already understood why SEO is important for small businesses. But did you know 70% of small businesses don’t utilise SEO?
While it’s upsetting to see how many businesses are falling behind, it’s also a big opportunity for your small business! Just by implementing SEO, you’ll be far ahead of the majority of small enterprises.
Better ROI than other marketing approaches
SEO offers a higher ROI compared to traditional marketing approaches like print or TV ads. It can generate a 200-300% ROI, outperforming digital marketing strategies such as PPC and social media marketing.
For instance, SEO drives more than 1000% more traffic than organic social media.
Long-term results
Unlike many other marketing approaches, SEO provides long-term results. While SEO requires consistent maintenance for optimal performance, you can still reap its rewards even after ceasing investment.
Optimising your website will help you continue attracting traffic and generating leads for months, even years.
Cost-effective marketing
Compared to most marketing strategies, SEO is affordable and provides a high return on investment. In fact, it can be 3-5 times more cost-effective than traditional and other digital marketing approaches.
Boost other marketing efforts
Your other marketing efforts can be boosted by SEO, such as social media marketing, PPC, and content marketing. You can increase the ROI of your overall marketing strategy by optimising your website.
How much does SEO cost for a small business?
The cost of SEO for small enterprises can vary widely, depending on the project’s scope, business size, industry competition, and the SEO agency you choose for small businesses. SEO packages for small enterprises range from a few hundred to several thousand pounds monthly.
On average, monthly SEO costs for small businesses in the UK fall between £500 and £1,500, depending on the small business SEO service you require and project complexity.
It’s essential to choose a reputable SEO agency for small businesses, such as A2N Infotech Limited, that offers transparent, affordable pricing and a custom approach to accomplish your business goals while meeting your budget.
Is SEO worth it for small businesses in 2024?
Is SEO worth it for small businesses? The answer is a resounding yes! SEO offers a higher ROI than most marketing approaches and provides long-term results, making it a priority for small business owners.
In today’s digital world, where an online presence is crucial for success, SEO is a marketing strategy that shouldn’t be overlooked.
Even with a tight budget, we recommend hiring a reliable SEO company for small businesses as a starting point. When you’re ready to invest in other types of marketing, keep SEO as your primary approach to maximise your other marketing efforts.
Final words
SEO is an effective marketing strategy that can deliver tangible results for small businesses in 2024 and beyond. By implementing SEO, you can maximise your online visibility, which translates into more leads, calls, store visits, and sales.
SEO offers countless benefits for any small business while requiring a smaller investment than most marketing approaches. Review the advantages discussed in this article and decide if SEO is worth it for your small business.
As a specialised SEO agency for small businesses, we are here to provide any small business SEO services you require. Contact us today to take your first step toward SEO success.
