Which Ecommerce Platform Is Best For SEO in 2024?
Did you know that leveraging eCommerce SEO can potentially triple your conversion rate? Typically, eCommerce sites see conversion rates of around 2.5-3%, but those ranking on the first page of Google achieve an impressive 10.18%.
This highlights a crucial point: optimising your eCommerce website with effective SEO strategies can significantly enhance both visibility and conversions.
However, to implement SEO successfully, you’ll need to select a platform that excels in this area. Wondering which eCommerce platform is best for SEO?
In this blog, we’ll explore the pros, cons, and comparisons of top platforms to help you make the right choice. Let’s dive in!
Which eCommerce platform is best for SEO?
When deciding which eCommerce platform is best for SEO, it’s essential to consider the top contenders that excel in executing effective SEO strategies.
Below is a rundown of the 10 best eCommerce platforms for SEO in 2024 that you should definitely explore:
1. Shopify
Shopify is one of the most used eCommerce platforms in the world. It stands out as a key player in the e-commerce SEO arena, largely due to its intuitive interface and robust features.
Why this e-commerce platform is best for SEO?
Shopify makes SEO setup a breeze, especially for newcomers. It automatically takes care of technical elements like canonical tags and mobile optimisation.
Speed is another feather in its cap; with a global Content Delivery Network (CDN), pages load rapidly, a boon for search engine rankings. Additionally, Shopify’s built-in blogging capabilities are helpful for generating organic traffic through effective content marketing.
Notable features
The platform has an extensive app store filled with SEO plugins, allowing users to customise their stores beyond the basics. Its integration with Google Analytics provides a wealth of data, enabling detailed tracking of SEO performance.
Suitable for
Shopify caters to businesses of all sizes. It’s particularly advantageous for those looking for an intuitive platform that offers solid SEO features without the hassle of complicated setups.
Potential drawbacks
However, Shopify does come with its limitations. Compared to open-source solutions like WooCommerce, it offers less flexibility for technical SEO customisation.
Users may find themselves constrained, particularly when it comes to editing robots.txt files. While the app ecosystem is vast, relying heavily on these apps can lead to escalating costs.
2. WooCommerce
WooCommerce is an open-source WordPress plugin that appeals to those who desire total control over their e-commerce SEO.
Why this e-commerce platform is best for SEO?
WooCommerce shines in terms of SEO customisation options thanks to its seamless WordPress integration. This allows merchants to fine-tune site structure, meta information and access an extensive library of SEO plugins for a tailored experience.
Its open-source nature fosters a supportive community, rich with SEO resources.
Notable features
A key advantage of WooCommerce is its flawless integration with WordPress, enabling users to manage both content and SEO from one platform.
The control over technical aspects—such as .htaccess editing—allows for advanced SEO configurations. Furthermore, WooCommerce’s flexible architecture makes it easy to integrate various SEO tools and analytics platforms.
Suitable for
When it comes to assessing which e-commerce platform is best for SEO-focused content marketing or best suited for content-heavy websites, WooCommerce is the right choice.
It’s ideal for those who need detailed control over their SEO strategy, are comfortable navigating WordPress, or are willing to invest time to get acquainted with it.
Potential drawbacks
The very strength of WooCommerce’s customisation can be a double-edged sword. It typically requires a steeper learning curve and more technical know-how than Shopify, particularly for novices.
Additionally, businesses are responsible for their own hosting and maintenance, which can add to the technical demands.
3. BigCommerce
BigCommerce is recognised for its extensive SEO tools and scalability, making it an excellent choice for businesses eyeing growth.
Why this e-commerce platform is best for SEO?
BigCommerce is praised for its built-in SEO features that aim to boost organic search rankings. These include automatic sitemaps, optimised product pages, SEO-friendly URLs, and easy integration with various marketing tools.
Standout features
A noteworthy strength of BigCommerce lies in its focus on page speed, achieved through CDN integration, which enhances both user experience and SEO.
It also supports faceted search, allowing users to filter products without creating duplicate content issues, and offers integration support for over 40 payment gateways. The user-friendly dashboard provides insightful SEO reports, enabling businesses to track their performance effectively.
Suitable for
BigCommerce primarily serves mid-to-large-sized businesses looking for a comprehensive solution. It’s especially beneficial for those managing extensive product catalogues and requiring advanced SEO functionalities without extensive custom development efforts.
Potential drawbacks
While generally known for its speed, some users have experienced occasional slow loading times, which could negatively affect SEO and user experience.
Additionally, customisation options—especially in terms of themes—may feel limited compared to platforms like WooCommerce. Users have also indicated that scaling for very high-volume sales might incur higher costs than alternative platforms.
4. Magento (Adobe Commerce)
Once acquired by Adobe, Magento continues to be a formidable eCommerce platform, celebrated for its vast customization capabilities. It’s particularly favoured by larger enterprises and those with distinct technical demands.
Why this e-commerce platform is best for SEO?
Magento gives users extensive control over technical SEO aspects, allowing for in-depth optimisations. Its open-source framework offers unmatched flexibility, enabling businesses to tailor their SEO strategies to their specific needs.
With its robust architecture, Magento is highly scalable, making it adept at managing extensive product catalogues and complex e-commerce workflows.
Notable features
One of Magento’s standout features is its advanced indexing control, which empowers businesses to dictate how search engines crawl and index their sites.
It also provides powerful tools and features for managing product variations and attributes, which are essential for optimising product pages efficiently.
Designed for performance, its architecture, paired with its open-source nature, permits custom enhancements to further boost site speed.
Suitable for
Magento is the ideal choice for large enterprises, organisations with complex SEO needs, or those equipped with in-house development teams capable of navigating its complexities. It’s perfect for businesses that require a highly customisable platform to enact intricate SEO strategies.
Potential drawbacks
However, the depth of Magento’s customisation comes with a steep learning curve. Setup, configuration, and ongoing maintenance demand significant technical expertise, making it less accessible for beginners or those lacking development resources.
Furthermore, Magento can be resource-intensive, often necessitating dedicated hosting and potentially leading to higher costs compared to other platforms.
5. Wix
For beginners looking for the answer to the question, “Which eCommerce platform is best for SEO?” Wix is probably the platform for you.
Wix has gained popularity as an e-commerce platform, especially among beginners and smaller businesses, due to its user-friendly nature and design-centric approach.
Why this e-commerce platform is best for SEO?
Wix excels in accessibility and ease of use, even for individuals with minimal technical skills. It features built-in SEO tools and automatic optimisations, making it straightforward to lay down a basic SEO foundation.
Its easy drag-and-drop interface simplifies the website development process, appealing to those looking for a hassle-free experience.
Standout features
Wix offers a diverse selection of visually striking templates, most of which are mobile-responsive, ensuring a pleasant user experience across devices.
Its SEO Wiz tool creates personalised SEO plans tailored to individual businesses, guiding users through essential optimisation steps. Additionally, Wix’s built-in social media integration facilitates content sharing and brand promotion.
Suitable for
Wix is perfect for startups, small businesses, bloggers, and individuals who want an easy-to-navigate platform with fundamental SEO features. It’s particularly well-suited for those who prioritise visual aesthetics and a straightforward approach to establishing an online presence.
Potential drawbacks
While Wix shines in ease of use, it lacks the customisation options for advanced SEO that platforms like WooCommerce or Magento offer. Businesses seeking granular control over technical SEO elements might find Wix’s capabilities restrictive.
Furthermore, its design-centric focus can lead to slower loading times if not optimised properly, which may negatively impact SEO performance.
6. Squarespace
Renowned for its elegant designs, Squarespace has become a favoured choice as an SEO-friendly eCommerce platform, especially for businesses that prioritise aesthetics and brand image.
Why this e-commerce platform is best for SEO?
Squarespace stands out with its visually stunning templates, typically optimised for mobile, which enhance user experience and support better SEO practises. It features an intuitive interface for managing essential SEO elements like meta titles and descriptions.
Additionally, Squarespace offers secure hosting, which can be indirectly helpful to Search Engine Optimisation.
Standout features
The platform’s built-in blogging feature serves as an asset for content marketing, enhancing SEO efforts. Squarespace simplifies SEO management with features like automatic SSL certificates and responsive design, making technical aspects more accessible to users.
Suitable for
Squarespace is the right choice for creative professionals, artists, and businesses seeking a visually captivating online store with straightforward SEO tools.
It’s particularly well-suited for those who value design and ease of use without needing to dive into complex technical configurations.
Potential drawbacks
However, Squarespace’s design prowess may come at the expense of limited customisation for advanced SEO, especially when compared to platforms like WooCommerce or Magento.
Businesses that require complete control over technical SEO elements may find Squarespace’s options somewhat confining. Users have also noted limited third-party app integrations, which might hinder functionality for specific SEO needs.
7. PrestaShop
Lauded for its flexibility and robust SEO tools, PrestaShop stands out as a self-hosted, open-source platform that offers businesses enhanced control over their SEO configurations.
Why this e-commerce platform is best for SEO?
PrestaShop is preferred for its extensive customisation capabilities regarding meta tags and URLs, which allow businesses to fine-tune their SEO strategies.
Its lightweight framework ensures swift loading times, an essential factor for search engine rankings. Even those without a deep technical background find the platform’s user-friendly interface welcoming.
Notable features
One of PrestaShop’s standout capabilities is its multilingual support, making it an excellent choice for businesses aiming at an international audience.
It also features advanced options for managing meta tags, automatic XML sitemap generation, and integration with Google Analytics to facilitate comprehensive SEO tracking and analysis.
Suitable for
PrestaShop is ideal for businesses that want full control over their SEO strategies and appreciate the flexibility that comes with a self-hosted platform.
It’s particularly well-suited for those comfortable managing their own hosting and technical configurations, or those willing to invest in developer assistance.
Potential drawbacks
However, the self-hosted nature of PrestaShop means that businesses must handle their own hosting, security, and website maintenance. This can be quite demanding for those lacking technical expertise.
While the platform offers an array of SEO-friendly features, effectively optimising them often requires a deeper understanding of SEO principles.
8. OpenCart
OpenCart is an open-source e-commerce website platform that empowers developers and allows tech-savvy businesses to have complete control over their SEO strategies.
Why this e-commerce platform is best for SEO?
OpenCart’s open-source framework provides a high degree of customisation, enabling businesses to exercise full control over their SEO implementations.
It offers powerful tools for managing meta tags, URLs, and sitemaps, allowing for detailed optimisation of every component of an online store.
Notable features
The flexibility of OpenCart facilitates seamless integration with a variety of SEO extensions and tools, enhancing its functionality. Additionally, its active community serves as a valuable resource, offering support and insights for overcoming SEO challenges.
Suitable for
OpenCart is particularly well-suited for developers, tech-savvy businesses, or those with in-house web development teams capable of harnessing its open-source nature for tailored SEO solutions. It’s an excellent choice for those who prioritise control and flexibility over sheer ease of use.
Potential drawbacks
However, the extensive customisation capabilities of OpenCart come with a steep learning curve. Effective SEO implementation and maintenance often require coding knowledge and technical SEO expertise.
Its open-source nature can also lead to limited built-in support, meaning users may need to rely on community forums or engage paid developers for troubleshooting and guidance.
9. Ecwid
Renowned for its hassle-free integration with existing websites, Ecwid is an excellent choice for businesses eager to introduce e-commerce capabilities without overhauling their entire site.
Why this e-commerce platform is best for SEO?
Ecwid makes it very easy to add an online shopping store to your current website, making it particularly appealing for those who prefer not to start from scratch.
It offers customisable metadata and SEO-friendly URL structures, enabling users to optimise product pages and categories with ease.
Notable features
Ecwid ensures a secure, mobile-friendly shopping experience, which enhances user satisfaction and positively impacts SEO.
Its compatibility with various social media platforms facilitates product promotion and brand visibility, indirectly benefiting SEO through increased exposure and potential backlink opportunities.
Suitable for
Ecwid is perfect for businesses that already have a website and want to integrate e-commerce features without migrating to an entirely new platform.
It’s particularly advantageous for smaller businesses or those focusing primarily on social media sales channels while still seeking basic SEO functionalities.
Potential drawbacks
While Ecwid excels in integration, its SEO capabilities may not match those of dedicated e-commerce platforms like Shopify or WooCommerce. Businesses that require advanced SEO configurations or elaborate customisation might find Ecwid’s options somewhat limiting.
Additionally, since it relies on the host website’s SEO performance, businesses must ensure their existing site is already optimised.
10. Shift4Shop
Formerly known as 3dcart, Shift4Shop is a platform that puts a strong focus on its wide range of SEO tools, aiming to simplify the optimisation journey for its users.
Why this e-commerce platform is best for SEO?
Designed with SEO in mind, Shift4Shop includes built-in features such as customisable meta tags, optimised product pages, and tools for managing technical SEO elements like robots.txt files and sitemaps.
Its user-friendly interface makes it a great platform for businesses that lack extensive technical know-how.
Notable features
Shift4Shop comes equipped with built-in blogging capabilities, which are crucial for content marketing and attracting organic traffic.
Additionally, it offers detailed analytics tools that allow businesses to monitor their SEO performance and pinpoint areas for enhancement.
Suitable for
Shift4Shop is an all-in-one eCommerce solution, best for businesses looking for a platform with a strong emphasis on SEO. It’s particularly well-suited for those who appreciate user-friendliness and a platform that simplifies implementing basic to intermediate SEO strategies.
Potential drawbacks
Although Shift4Shop provides a robust set of SEO tools, its options for advanced SEO customisation may be more limited compared to open-source platforms like Magento or WooCommerce.
Some users have noted that achieving very high traffic levels might necessitate upgrading to more expensive plans.
Features to consider when choosing an eCommerce platform for SEO
Deciding which eCommerce platform is best for SEO can be quite a daunting endeavour for any online business owner.
But don’t worry; here are essential criteria to guide you in finding the optimal choice for your SEO objectives:
I. Customisable URLs
Having the ability to modify URLs and weave in relevant keywords is crucial for enhancing both search engine crawlability and user experience.
Platforms such as Shopify, WooCommerce, Magento, BigCommerce, Squarespace, and PrestaShop all provide this important feature.
II. Mobile optimisation
Considering a large portion of internet traffic now comes from mobile devices, responsive design or mobile-optimised themes have become indispensable for SEO success.
Platforms like Shopify, Wix, Squarespace, and Volusion shine in this area, ensuring that your site looks great on any device.
III. Site speed optimisation
Fast loading times are essential—not only for a pleasant user experience but also for favourable search engine rankings.
Look for platforms that offer features like caching, image optimisation, and CDN integration. Shopify, BigCommerce, and Volusion are lauded for their impressive speed.
IV. Meta tag & header tag control
The ability to tailor meta titles, descriptions, and header tags is vital for targeted keyword optimisation, significantly boosting visibility in search results. Platforms like Shopify, BigCommerce, Magento, and WooCommerce grant you this essential control.
V. XML sitemap generation
Automatic generation of sitemaps simplifies the process of submitting your website’s structure to search engines, making indexing a breeze. Platforms such as Shopify and BigCommerce include this useful feature.
VI. SSL certificate integration
Secure browsing through HTTPS not only serves as a ranking factor but also builds trust with your customers. Be sure to choose a platform that offers SSL certificates or supports HTTPS protocols. All the platforms mentioned here prioritise security features.
VII. Blogging capabilities
Regularly updated blogs play a pivotal role in enhancing your content marketing efforts, providing ample opportunities for keyword optimisation and driving traffic to your site.
Platforms like Shopify, WooCommerce (which is built on WordPress), and BigCommerce come equipped with integrated blogging features.
VIII. Schema markup
Search engines understand and display product information better when schema markup is implemented. Many platforms, including Shopify and BigCommerce, offer themes that come with built-in schema markup or allow for easy implementation.
IX. Technical flexibility
Think about your comfort level with technical details. If you need granular control over SEO settings, open-source platforms like WooCommerce, Magento, and OpenCart offer extensive customisation options, though they may require some coding knowledge or developer support.
X. Theme & plugin ecosystem
Platforms that have a wide variety of SEO-friendly themes, plugins, and apps provide greater flexibility when it comes to implementing specific strategies and integrating with your favourite tools. Shopify and WooCommerce, in particular, have extensive ecosystems to explore.
XI. Access to Robots.txt & .htaccess
The ability to edit the robots.txt file for crawl control and the .htaccess file for redirects and other technical configurations is essential for advanced SEO. WooCommerce, being built on WordPress, grants this access, while platforms like Shopify may have some constraints.
XII. Handling growth
Make sure the eCommerce website platform you choose can handle increased traffic, larger product catalogues, and higher order volumes as your business scales, all without compromising performance or SEO effectiveness. Magento and BigCommerce are well-regarded for their scalability.
XIII. Integration capabilities
Integrating SEO, analytics, and marketing tools seamlessly ensures a smooth workflow and informed decisions. Platforms like Shopify, WooCommerce, Magento, and BigCommerce typically offer a broad range of integrations.
XIV. Cost considerations
Lastly, take the time to evaluate pricing plans, transaction fees, app costs, and potential developer expenses in relation to your budget and the platform’s SEO features. With this assessment, you can estimate the potential return on investment (ROI).
XV. Content management system (CMS)
A solid CMS simplifies the processes of content creation, editing, and optimisation, bolstering your SEO efforts with features like easy formatting, efficient image handling, and content scheduling.
Platforms like WooCommerce (based on WordPress) and BigCommerce excel in this regard, making content management a breeze.
Why SEO matters for e-commerce?
SEO is vital for any e-commerce website because it has a direct influence on its visibility and discoverability in the expansive online marketplace.
Here are several key reasons why prioritising SEO is vital for e-commerce businesses:
Driving organic traffic & increasing sales
Search engine optimisation (SEO) is your primary key to attracting potential online customers who are searching for products or services similar to yours.
By implementing effective SEO strategies, you can significantly boost organic traffic, which in turn can lead to higher conversion rates and increased sales.
Building brand awareness & credibility
Ranking high on search results enhances your brand visibility and makes your website seem like a trustworthy resource to consumers. Ranking at the top of search results puts your brand in the spotlight and enhances its credibility.
After all, 90% of online users do not make a brand choice before conducting a search, underscoring the importance of SEO in shaping brand perception.
Cost-effectiveness & long-term growth
When compared to paid advertising, SEO offers a more budget-friendly approach to attracting customers. While paid campaigns necessitate ongoing investment, the advantages of SEO are often long-lasting and sustainable, resulting in a constant flow of organic traffic over time.
Enhancing user experience
Your website’s SEO goes beyond search engines; it involves optimising various aspects to meet search engine algorithms, which usually translates to a better user experience.
A website that is user-friendly—complete with fast loading times, intuitive navigation, and mobile responsiveness—keeps visitors engaged and encourages conversions.
Elements such as customisable URLs and mobile optimisation, which are vital for SEO, also contribute positively to the overall user experience.
Gaining a competitive advantage
Effective implementation of SEO can provide you with a competitive edge by enhancing your website’s visibility compared to your rivals. By ranking higher for relevant keywords, you can capture a larger share of potential customers, establishing your brand as a leader in your industry.
Utilising SEO tools to analyse competitor performance can reveal areas for improvement and opportunities for outranking them. Ultimately, SEO is not merely a technical checklist; it’s a foundational component of a successful e-commerce strategy.
Final thoughts
When it comes to determining which eCommerce platform is best for SEO, doing your homework by researching and comparing the available options can be immensely beneficial.
Ultimately, though, the “best” e-commerce platform for SEO is a subjective choice, one that hinges on your unique business needs, technical skills, budget constraints, SEO strategy, and long-term objectives.
So, take a moment to reflect on your goals, identify the features you find most essential, and select a platform that aligns with your requirements.
How to Use AI for SEO to Improve Your Ranking
Just a few years ago, the integration of artificial intelligence into search engine optimisation seemed like a far-off dream. Now, it’s not just a trend; it’s a necessity.
The growing role of AI in SEO is reshaping how we approach keyword research, competitive analysis, content optimisation, and even user engagement.
With search engines becoming increasingly sophisticated, understanding how to use AI for SEO can give you a competitive edge. Whether you’re a seasoned SEO professional or a newcomer eager to learn, mastering how to use AI for SEO (search engine optimisation) should be a priority.
In this article, we will learn what AI SEO is, its advantages, how to utilise it, and the top AI tools you can use to reach your SEO goals. Let’s begin learning:
What is AI SEO & what it means to use AI for SEO
Artificial Intelligence (AI) has woven itself into the fabric of various industries, and SEO is no exception. But what exactly is AI SEO? Essentially, it refers to utilising AI technologies and tools to improve search engine optimisation.
Traditional SEO has been the backbone of online success for years, but AI SEO takes it a step further by automating tasks, gaining deeper insights, and optimising strategies for maximum impact.
Using AI for SEO isn’t just about adopting new tools; it’s about redefining your entire approach to search engine optimisation. It transforms traditional SEO practises into a more efficient, data-driven approach that can adapt to changing market conditions.
Why AI for SEO can be a game changer
Imagine having a tool that can analyse vast amounts of data in seconds, uncovering patterns and insights that would take humans hours or even days to discover. That’s the power of AI for SEO.
Understanding how to use AI for SEO effectively can lead to improved rankings, a better user experience, and, eventually, greater success in your online endeavours.
Here’s why it can be a game-changer:
I. Faster data analysis
One of the key advantages of AI for SEO is faster data analysis. Modern AI tools can process and analyse large datasets much faster than humans. Consequently, you can quickly identify trends, track performance, and make informed decisions.
Faster data analysis means you can adapt your SEO strategy in real-time, staying ahead of competitors.
II. Efficiency
AI excels at automating repetitive and time-consuming tasks. Although you can’t and should not do every time-consuming task with AI, you can surely use AI to speed up many tasks and automate some repetitive, monotonous tasks.
AI allows you to focus on more strategic activities such as content planning, competitive analysis, and user experience improvement.
III. Competitive edge
Using AI for SEO gives you a competitive edge by leveraging advanced technologies that many competitors may not be using. Staying ahead with AI-driven insights and optimisations can help you outperform competitors in search engine rankings.
IV. Accuracy
AI tools leverage advanced algorithms and machine learning to process and analyse vast amounts of data with high precision. This reduces the risk of human error and ensures that the insights and recommendations provided are based on accurate data.
V. Scalability
As your business grows, so does the volume of data and the complexity of your SEO efforts. AI can handle large datasets and scale your SEO activities without compromising on performance.
Whether you’re managing a single website or multiple sites, AI tools can efficiently process data, track performance, and provide insights across all your digital assets.
VI. Content optimisation
From generating ideas to optimising content, AI for SEO can help writers streamline their content creation process. With the assistance of AI for SEO content, writers can increase their productivity, improve content quality, and overcome the challenge of creative blocks.
How to use AI for SEO to improve your ranking
Using AI for SEO is a fairly new approach. It might seem challenging, even confusing, to get started in the world of AI SEO. So, it’s normal if you are still unsure how to use AI for SEO to improve your ranking.
No matter whether you are a beginner or a pro, the following use cases of AI for optimising your website for SEO will assist you in mastering this new approach:
1. Opportunity discovery
One of the first steps in leveraging AI for SEO is identifying opportunities. AI tools can analyse vast amounts of data to uncover trends and gaps in your current strategy.
For instance, AI can help you find high-potential keywords that your competitors might be overlooking.
2. Analysing & understanding user intent
Understanding user intent is crucial for effective SEO. Generative AI excels at decoding intent behind search queries. It’s not enough to know if a query is informational, transactional, or commercial; you need to understand what the searcher actually wants.
When faced with ambiguous query keywords, AI can assist in determining the correct intent. You can use generative AI tools like ChatGpt or Gemini to analyse the real intent behind your target keyword.
As a result, you can create content that answers all the searcher’s questions on that specific topic.
3. Generating keyword ideas
Keyword research can sometimes feel like an uphill battle. Luckily, using AI for SEO can make your keyword research process much more effective.
Keyword research can be particularly challenging if you lack deep knowledge of the particular topic on which you are finding keywords. Using AI for SEO keyword research can be a game changer in that case.
AI tools can help you identify seed keywords that serve as the foundation for your SEO strategy. AI SEO tools can also suggest long-tail keywords, LSI keywords, and related topics that you might not have considered.
Moreover, you can leverage AI to generate a list of potential keywords based on your initial input. This helps you build a comprehensive keyword strategy that covers all relevant topics and subtopics.
4. Reviewing and improving content
Content is still the king that plays a large role in succeeding in the battle of ranking higher in search engines. The importance of high-quality and helpful content is undeniable. However, not every content team has the luxury of getting assistance from a dedicated editor.
However, no matter how much quality content you offer, even the best content can benefit from a review. Here is where AI can work as a virtual content editor that can analyse your existing content and suggest improvements.
Whether it’s optimising for readability, keyword density, or overall structure, AI can provide actionable insights to improve content quality and relevance.
5. Enhance personalisation
You can use AI to analyse user data to deliver personalised content and experiences. Many AI tools are available to understand user preferences and behaviour.
As a result, you can tailor your content to your targeted audience. Using AI SEO tools can help you increase user engagement and satisfaction, which will ultimately lead to higher conversion rates, lower bounce rates, and overall improved SEO performance.
6. Automate reporting
Creating SEO reports can take a lot of time. AI can offer help to you in this regard. Using AI for SEO reports can enable you to automate the generation of SEO reports. Automated reporting saves time and ensures you have up-to-date information to make informed decisions.
7. Assisting in content creation
Writer’s block can be a nightmare for any writer. Luckily, AI can help by providing ideas and inspiration. Before you start writing, AI tools can assist in researching a topic more in-depth, helping you create a better outline.
With AI tools like ChatGPT, you can generate content ideas, headlines and create basic draft paragraphs to write content upon that foundation.
Anyone who knows a bit or two about writing knows no AI can and will be capable of matching an excellent human writer. Therefore, you can consider AI as an assistant for making the writing process smoother and more efficient, not as a replacement writer to automate it.
8. Schema markup generation
Schema markup helps search engines understand the context of your content and increases your chance of appearing in rich snippets. Using AI for SEO schema markup generation can simplify the process.
Most large language models (LLMs) like ChatGPT can generate schema markups for your content. Depending on your content, AI can also suggest the most appropriate schema types to use—be it articles, products, events, or more.
9. Finding internal linking opportunities
Internal linking is like giving your website a roadmap. It helps users and search engines navigate your content. You can feed generative AI with your content, which can help you identify new internal linking opportunities.
You can also use tools like Link Whisper and InLinks, which use AI to analyse your content and suggest relevant internal links.
10. Data analysis and insights
Manually analysing SEO data can be time-consuming and prone to errors. AI tools can help you analyse vast amounts of data quickly and accurately.
You can use AI for SEO to find insights about your website’s performance, user behaviour, and traffic patterns. These insights can help you make informed decisions and optimise your SEO strategy more effectively.
11. Optimising meta tags
A helpful way to utilise AI for SEO is optimising your meta tag with it. AI tools can analyse your content and suggest the best meta titles and descriptions to improve click-through rates.
You can use tools like Rank Math to evaluate your meta tags and get recommendations for optimisation.
12. Image creation
Many AI tools can create stunning images for your content, saving you the time and effort of sourcing or designing graphics. Custom visuals can enhance your content, making it more shareable and appealing.
You can use tools like Midjourney, DALL-E, Stable Diffusion, and even popular tools like Canva to create original images that can be used in your content.
13. Creating content topic clusters
Content topic clusters are a great way to organise your content and improve your SEO. AI can help you create these clusters by analysing your existing content and identifying related topics.
With the topic clusters identified, AI can also suggest specific articles or content pieces to fill in the gaps. This not only enhances your site’s authority on the subject but also provides a better user experience.
14. Content planning
Effective content planning is the backbone of a successful SEO strategy. But planning your content can be a daunting task.
Fortunately, generative AI tools can offer topic and title suggestions when creating a content plan for your website. With these tools, you can generate content ideas based on your target audience and keywords.
This helps you create a well-rounded content plan that covers all relevant topics and keeps your audience engaged.
15. Voice search optimisation
With the increasing importance of voice search in SEO, AI can help optimise your content for voice queries. AI tools can analyse voice search data to understand how users phrase their queries and provide recommendations for optimising your content to match these queries.
16. Multilingual SEO
No SEO expert knows every language on the planet. However, search engine optimizers might have to work on their clients’ websites that contain languages they don’t understand.
You might also need to target audiences from different countries with distinct languages. In those cases, it is common to use tools like Google Translate or other popular translation tools that might not be sufficient.
However, with the rise of artificial intelligence, you can use AI to better understand and optimise content for multiple languages.
17. Predictive insights
One of the most powerful aspects of AI is its ability to forecast future trends and search behaviours. AI can often accurately guess future trends and search behaviours based on historical data.
AI can forecast changes in search engine algorithms, user behaviour, and market dynamics. These predictive insights allow you to proactively adjust your SEO strategy, optimise content for emerging trends, and stay ahead of the competition.
18. Improve content quality
AI tools can assist in improving the quality of your content by providing grammar and style suggestions, detecting plagiarism, and ensuring readability. High-quality content is more likely to be shared and linked to, which can boost your search engine rankings.
Top AI tools for SEO you need to explore
In the previous section, “How to Use AI for SEO to Improve Your Ranking,” we have provided a clear idea of how and where to use AI for search engine optimisation.
However, using AI for SEO requires some tools. Whether you choose to use paid or free SEO tools, it’s up to your needs and preferences.
Here is the list of top AI SEO tools that can help you climb the search engine rankings:
- BrightEdge: BrightEdge is the Swiss Army knife of AI SEO tools. It offers real-time research, recommendations, and rankings, all in one unified platform. This tool helps you understand the intent behind search queries, exposes competitors, and prioritises efforts by forecasting business impact.
- ChatGPT: ChatGPT is your go-to AI assistant for brainstorming and refining ideas. It helps writers craft better content by providing suggestions, answering questions, and offering insights. Whether you’re stuck on a headline or need help structuring an article, ChatGPT is there to guide you, making your content more engaging and effective.
- Frase: Frase is a useful AI tool for SEO-focused content creators. It streamlines the process from keyword research to content optimisation. Frase analyses top search results, generates research-driven content briefs, and provides SEO recommendations.
- Shopify Magic: Shopify Magic is designed to make e-commerce SEO a breeze. It helps you write better product descriptions, optimise images, and manage FAQs. Shopify Magic ensures your online store is always optimised for search engines, driving more traffic and conversions.
- Localo: Localo is a great AI tool for local SEO. It enhances your Google Business Profile’s visibility with AI-powered tasks and tools. Localo offers position tracking, review management, and personalised SEO tasks.
- Yext: Yext is all about managing your online presence across multiple platforms. It ensures your business information is accurate and consistent everywhere it appears online. Yext’s features include listing management, review monitoring, and analytics.
- Gemini: Gemini, Google’s advanced AI model, is revolutionising SEO with its powerful capabilities. It is a multimodal AI that can understand and process text, images, audio, and video. Like ChatGPT, Gemini can help you optimise content by analysing it and suggesting improvements.
- Alli AI: Alli AI is an automated SEO tool that simplifies on-page optimisation. It provides real-time SEO recommendations and automates the implementation of changes. With features like keyword tracking, backlink analysis, and SEO audits, Alli AI helps you stay on top of SEO best practises and improve your website’s performance.
- GREMI: GREMI is a cutting-edge AI tool for SEO and content optimisation. It offers advanced analytics, keyword research, and content recommendations. GREMI helps you understand search trends, optimise your content strategy, and improve your search engine rankings.
- KeywordInsights: KeywordInsights.Ai is a robust tool that focuses on keyword discovery and clustering. This AI tool can be used for mastering topical authority. It generates thousands of keyword ideas from a single seed keyword, clusters them into strategic topic groups, and provides detailed content briefs.
- MarketBrew: MarketBrew uses advanced AI to simulate search engine algorithms, providing predictive insights that help you optimise your SEO strategy. It offers keyword research, on-page optimisation, backlink analysis, and site auditing.
- Dall-E: Dall-E, developed by OpenAI, is a powerful tool for generating high-quality images from text descriptions. While it primarily focuses on image creation, it can enhance your website’s visual content, making it more engaging and appealing to users, which indirectly supports better SEO performance.
- MarketMuse: MarketMuse is an AI-driven content planning and optimisation platform. It analyses your site and search results to provide insights on what content to create and update. With features like content briefs, topic clustering, and competitive analysis, MarketMuse helps you build a content strategy that improves search engine rankings and drives organic traffic.
- Pave AI: Pave AI transforms your Google Analytics data into actionable insights. It analyses your data to show what’s working and what needs improvement, helping you optimise your SEO strategy. Pave AI’s reports are customised to your goals, whether it’s increasing revenue or engagement, making it easier to make informed decisions.
- Diib: Diib is an intuitive SEO tool that provides a comprehensive analysis of your website’s performance. It offers features like keyword tracking, competitor analysis, and site audits. Diib’s actionable insights help you identify and fix SEO issues, improve rankings, and grow your online presence.
- WordLift: WordLift uses AI to enhance your content with structured data, making it more understandable for search engines. It helps you create rich snippets, improve your site’s semantic SEO, and boost your visibility in search results. WordLift’s features include entity recognition, content recommendations, and schema markup.
- Twinword: Twinword offers a suite of tools for keyword research, content optimisation, and sentiment analysis. It helps you understand user intent, optimise your content for relevant keywords, and improve your site’s SEO performance. Twinword’s insights are based on natural language processing, making it a powerful tool for content creators.
Final words
As we’ve explored, understanding and leveraging how to use AI for SEO is essential to stay ahead in this age of generative AI. To guide you through the world of AI-assisted SEO, we’ve outlined what AI for SEO entails, along with its advantages and practical applications.
With this knowledge, you can begin implementing AI in your SEO strategies, make informed decisions based on data, optimise your content more efficiently, and ultimately provide greater value to your audience.
FAQs about artificial intelligence for SEO
Is using AI for SEO necessary?
While it’s not strictly necessary, leveraging AI for SEO can significantly enhance your results. It automates tedious tasks, uncovers insights, and allows you to focus on creating high-quality content.
Can AI completely replace human SEO experts?
No. While using AI for SEO can streamline processes, provide valuable data, and assist in analysis and optimisation, strategic thinking and a nuanced understanding of SEO still require the expertise of an SEO specialist.
What are the risks of using AI for SEO purposes?
There are a few risks to consider: Overreliance on tools, misinterpretation of data, and over-optimisation.
When should I use AI for SEO?
You should consider using AI for SEO when you need to analyse large datasets quickly, look for content ideas or keyword suggestions, optimise meta tags or schema markup efficiently, etc.
Should I use AI to write content for my website?
Human intuition, emotion, creativity, and experience are irreplaceable. Therefore, AI can be used for assistance rather than as a replacement. You must ensure human editing and personalisation to maintain quality and engagement.
What are the best AI SEO tools to use?
Some top tools include ChatGPT, BrightEdge, Wordlift, Frase, MarketBrew, and Gemini.